nation wide promotion to win an all payed trip to super bowl lii.

4 different challenges via social networks led us to select the finalists; they competed on a face to face knowledge challenge that was recorded on the fox sports studios and moderated by a fox sports anchor and the video was used in the brand’s social networks as a closure to the promotion.

work: copywriting, ideation, art supervision, creative direction, case video direction

agency: arc ww & nurun méxico

year: 2017